The Great Shinto Shrine of the Tower has the highest elevation for a Shinto shrine in all of Tokyo's 23 wards. It is a highly distinguished shrine, drawing many believers to pray for success in romantic relationships and academics. Due to its high elevation record, countless students taking entrance exams visit every year to pray for similarly high scores in their academic ambitions—at this height, visitors feel closer to the deities than ever. The adjacent official shop sells talismans believed to help with success in academics, romantic relationships and traffic safety.